Check out our Facebook Ads Shopify 2019 Step-By-Step Tutorial! You will learn how to create E-commerce Facebook Ads that drive traffic to your website to drive sales on your Shopify website. When you have a Shopify website, there are plenty of ways to drive sales to your website, and one method is to use Facebook Advertising for Shopify. Our Facebook Ads Shopify Course will give you a step-by-step process for setting up conversion tracking, creating audiences for targeting your Facebook Ads, using customer lists from Shopify, and driving sales to your Shopify website using Facebook Ads. For this tutorial, we will be creating website conversion campaigns. I get started by showing you how to install your Facebook Pixel for Shopify so you can also track Custom Events. Custom Events include actions like View Content, Pageviews, Add To Cart, Purchases, and more. You want to add the Facebook Pixel to your Shopify website because it allows you to track conversions, track events on your website, and build retargeting audiences. You can also build lookalike audiences based on your pixel. Next, I show you how to export customers from your Shopify store. You can export your customers emails and import them to Facebook. That allows you to target your customers with your Facebook ads, exclude people who have converted already, and build lookalike audiences with lifetime value of your customers. Facebook will be able to match your customer emails to people who use Facebook based on their interests, demographics, locations, behaviors, and more. Facebook Ads Targeting for Shopify can be very difficult, so we try to make it as easy as possible in this video. You can use a combination of lookalike audiences and retargeting audiences When it comes to setting up a campaign, I recommend using a Conversions campaign. Your ads will be optimized to drive more conversions within your budget. When you are creating ads, you have the option to create Instant Experience ads, Carousel Ads, Image Ads, and Video Ads. You can even create a slideshow using images or use the Video Creation Kit to create custom video ads through Facebook. The key with Facebook Ads and Shopify is to test as much as possible and to figure out what works for your business.